Honda’s 2017 Super Bowl commercial emphasizes the importance of chasing your dreams, featuring the yearbook photos of numerous notable celebrities such as Viola Davis, Steve Carell, Tina Fey, Magic Johnson and Jimmy Kimmel. The commercial aired at 7:18 p.m. EST and saw a strong response on Twitter in the minutes and hours following, generating a conversation of 8,265 posts.
The conversation shows the message to be particularly topical, as many users comment on its importance and relevance. Engagement using the hashtag #PowerofDreams spiked during this time, with 2,822 posts containing the hashtag.
A new hashtag associated with the commercial popped up during the conversation spike; the hashtag #MakeAUniverse further encourages the power of dreams and the power of people. Key words such as “chase”, “dreams”, “love”, “great”, “believe” and “amazing” appear frequently in the posts, providing Honda with 58 percent positive sentiment regarding the commercial.