The goal of this project is to set the foundation for an ongoing reports, by SEE Suite interns, on the social media activity of the top 100 U.S. companies. Social media can be used by companies to display a consistent brand as well as to push a current promotion, campaign or initiative within the company.
For this project, SEE Suite interns will be conducting social media monitoring via Twitter. The conversations accumulated on Twitter can be assessed with Crimson Hexagon software to determine the value of a company’s online presence with KPI such as use of hashtags, mentions and engagement.
Below you will find a running list of completed Fortune 100 reports.
Retail & Wholesale Report 2017
Tech Industry 2017