Taking the Social Media Analytics, Listening & Engagement class, students write a final report, based on the analysis of their topic of choice. Students employ Brandwatch (former Crimson Hexagon) for individual and cross platform social media, Excel for raw data advanced analysis, and a variety of other social media analytics tools. We bring below some of their work. Our students were very fortunate to work with our professional mentors.
Click each organization’s logo to access their final project report. Links to their final presentation slideshows are at the end of each group roster.