Taking the Social Media Analytics, Listening & Engagement class, students write a final report, based on the analysis of their topic of choice. Students employ Brandwatch (former Crimson Hexagon) for individual and cross platform social media, Excel for raw data advanced analysis, and a variety of other social media analytics tools. We bring below some of their work. Our students were very fortunate to work with our professional mentors.

Click each organization’s logo to access their final project report. Links to their final presentation slideshows are at the end of each group roster.

Spring 2023


Jonina Bullock
Caleb Smathers
Aliyah Momin

Final Report


Mia Danner
Caitlin Burrows
Kyle Kinard

Final Report

Red Cross

Jasmin El Farnawany
Anna-Grace Fantucci
Janiah White

Final Report

World Wildlife Fund

Hannah Garner
Meghan Pontius

Final Report

American Cancer Society

Jackson Parker
Richard Tibbetts
Shea Jones

Final Report

Habitat for Humanity

Bree Wilson
Meg Chandler
Mabry Koeninger

Final Report

Museum of Modern Art

Nolan Crisp
Katie Plowman
Kate McMahan

The Salvation Army USA

Delfina Mestroni
Jessica Voyles
Nick Hickman

Final Report


Lily Cook
Dylan Spicer
Sophie Baker

Final Report

Best Friends Animal Society

Chiamaka Uwagerikpe
Jade Watkins
Megan Dickerson

Final Report

The Humane Society

Rachel Stinar
Delaney Shumate
Kate Burton

Final Report

The Nature Conservancy

Ava Carroll
Madeline Bates
Kaylee Roeder

Final Report

National Park Foundation

August Hubbard
Camber Bransky
Michael Izzi
Alexa Ayala Guzman

Final Report

Feeding America

Eunice Pak
Miya Grant
Caroline Chitty

Final Report