Taking the Social Media Analytics, Listening & Engagement class, students write a final report, based on the analysis of their topic of choice. Students employ Brandwatch for individual and cross platform social media, NodeXL from the social media research foundation for network analysis of Twitter data, Excel for raw data advanced analysis, and a variety of other social media analytics tools.  We bring below some of their work. Our students were very fortunate to work with our professional mentors.

Spring 2024 and Presentations

Fall 2023 and Presentations

Spring 2023 and Presentations

Fall 2022

Spring 2022

Fall 2021

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Fall 2016

Spring 2016