Taking the Social Media Analytics, Listening & Engagement class, students write a final report, based on the analysis of their topic of choice. Students employ Brandwatch (former Crimson Hexagon) for individual and cross platform social media, Excel for raw data advanced analysis, and a variety of other social media analytics tools. We bring below some of their work. Our students were very fortunate to work with our professional mentors.

Click each organization’s logo to access their final project report. Links to their final presentation slideshows are at the end of each group roster.

Spring 2024

Class Final Presentations


and reports


Paige Connealy
Maddy McBride
Emma Rasmussen

Final Report

St. Jude Children’s Research Hospital

Hannah Ahuja
Shealan Malone
Anna Lee

Final Report

The Ocean Cleanup

Will Kuperberg
Carson Waters
Cailyn Mahaffey

Final Report


Ishika Mehta
Yunju Lee
Emma Pope


Final Report

Georgia Aquarium

Lily Craft
Ella Pine
Grace Johnson

Final Report

The Paralympics

Sandra Elsadek
Joyce Kabuya
James Boyle

Final Report

Feeding America

Kelsey DuPuy
Patricia Ricome
Crawford Bergl

Final Report