Skip to main content

Reactions to Kia’s “Hero’s Journey” commercial starring Melissa McCarthy immediately following its third quarter airing were strong. Conversations rose about McCarthy’s recent Saturday Night Live skit, in which she played Sean Spicer, White House press secretary. In the days following the Kia Niro commercial, users are declaring, “I think we can all agree Melissa McCarthy as Sean Spicer on SNL was the real winner this weekend. #SuperBowl #Schmuperbowl” (@JennyJohnsonHi5).

Another enthused user claims, “With her SNL spicer & super bowl ad @melissamccarthy is Player of the Week she made snot run out my nose & broke my ribs. Still laughing” (@JoseCanseco). This sentiment seems to be the overarching take away from the commercial, though the political opinions have subsided and turned to appreciation of McCarthy.

KiaHashtagsDuring KiaHashtagsAfter KiaMentionsAfter KiaMentionsDuring