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seesuiteuga

The Social media Engagement & Evaluation lab at the Department of Advertising & Public Relations of the University of Georgia. See our students’ work!

Check out the final presentations for the social m Check out the final presentations for the social media analytics course for Spring 2026. Find the full reports on the SEE Suite website here: https://seesuite.uga.edu/reports/SPR26/

@gradyuga @adpruga
It’s the final day of the semester which means one It’s the final day of the semester which means one thing: final presentations! Such an exciting semester in the social media analytics class here @ugagrady @adpruga as we implemented the use of #genai for #bigdata analysis and data driven insights! Great work, everyone!
Our analysis shows that **St. Jude Children's Rese Our analysis shows that **St. Jude Children's Research Hospital leads engagement—but Instagram is still underutilized.
The opportunity? Create more platform-specific, mission-driven content to boost reach and inspire action where audiences are scrolling.
More connection. More impact. ❤️
@stjude #StJude #SocialMediaInsights #NonprofitStrategy #DigitalEngagement
Our analysis shows what truly drives engagement fo Our analysis shows what truly drives engagement for the American Red Cross and its peers. Facebook leads the way, while community-focused and mission-driven content continues to resonate most. 
❤️Understanding these insights helps organizations create more impactful, meaningful connections when it matters most. #AmericanRedCross #SocialMediaInsights @americanredcross
Thank you Paige Hale from @georgiaaquarium for an Thank you Paige Hale from @georgiaaquarium for an insightful and honest conversation about #AI in #advertising in our #socialmediaanalytics class! @ugagrady @adpruga
Who's driving the digital conversation on girls' e Who's driving the digital conversation on girls' education? 💬✨

📊 Recent data shows women lead the charge, making up 68.7% of CAMFED’s online community. With 96% positive or neutral sentiment across 8,900+ mentions, the impact is undeniable. Join the united movement for women's leadership! 💪📚
#DataForGood #CAMFED #SocialImpact
🌊 The conversation around protecting our oceans is 🌊 The conversation around protecting our oceans is growing—and it’s making an impact. With over 22,600 mentions and over 10,000 unique voices joining in, people across platforms are coming together to help ensure marine biodiversity and coastal communities thrive. 💬✨

📊 Diving into the data, we're seeing huge engagement around policy and marine wildlife, with men currently driving 57% of the conversation—proving that advocacy takes all of us to help turn the tide.

Together, we’re not just talking about ocean health—we’re fighting for it. 💪🌊

Who’s ready to keep the momentum going? 🙌

👇 Tag a friend who’s passionate about marine conservation and help spread the message.

#Oceana #SaveOurOceans #MarineConservation #ProtectTheOcean #OceanAdvocacy
From spotlighting leaders to increasing cookie tra From spotlighting leaders to increasing cookie transparency, these 4 content moves can boost engagement and reduce risk for Girl Scouts. When empowerment leads the conversation, impact follows. 
#GirlScouts @girlscouts
St. Jude is making a difference in kid's lives and St. Jude is making a difference in kid's lives and across the digital world! From August to October of 2025, key themes sparked conversations across platforms. 

At See Suite, we’re exploring how St. Jude can use the talk and turn it into change! Do your part and get involved at stjude.org/getinvolved to end childhood cancer. 

#stjuderesearch #getinvolved #ChildhoodCancerAwareness #StJude
Fascinating talk by @ophiryotam at the Thomas C. D Fascinating talk by @ophiryotam at the Thomas C. Dowden inaugural lecture series in media analytics this morning! Dr. Ophir’s discussed how misinformation has always existed and that today’s challenges are better explained by unprecedented technological and political developments. We were all eager to hear of potential solutions for addressing misinformation in the modern media environment. Thank you for a memorable talk! @ugagrady @adpruga
We are excited to host @ophiryotam from @universit We are excited to host @ophiryotam from @universityatbuffalo for the Inaugural Thomas C. Dowden Lecture Series in Media Analytics! Dr. Ophir is the author of Misinformation & Society and will discuss his work. 
When: Monday, February 16, at 11:35
Where: Peyton Anderson Forum at the Grady College
Excellent presentations of our students in the gra Excellent presentations of our students in the graduate seminar in social network analysis! Great analysis of #socialmedia conversations including of #diabetes, #wnba and even #nytimesgames! #nodexl @ugagrady @adpruga
Final presentations at the #socialmediaanalytics c Final presentations at the #socialmediaanalytics class! Great exhibition of #bigdata analysis and of extracting strategy using @brandwatch and #GenerativeAI. @ugagrady @adpruga
More research from the SEE Suite! Excited to shar More research from the SEE Suite!

Excited to share that our new study, “Using Computational Methods to Examine the Framing of China in Latin America,” has just been published in the Journal of Information Technology & Politics!

A huge thank-you to my brilliant co-authors:
@theguygolan, Sihao Zhou, and @pborah.  @ugagrady @adpruga
It’s Thanksgiving Monday and using @nodexl_smrf we It’s Thanksgiving Monday and using @nodexl_smrf we are looking for hidden network structures in X and Reddit in the network analysis graduate seminar. @ugagrady @adpruga
#AdPR5750 @ugagrady @adpruga #AdPR5750 @ugagrady @adpruga
@ugagrady @ugagrady
Social media isn’t just noise—it’s data. This brea Social media isn’t just noise—it’s data. This breakdown of Met Gala chatter shows how cultural institutions can turn audience sentiment into strategy.
Rethink your metrics. Rethink your messaging.
#themet #metgala #audienceinsights #visualstrategy
The conversation around our oceans is making waves The conversation around our oceans is making waves 🌊 and it’s more than just talk about pollution or policy. From coral restoration to plastic-free pledges, people everywhere are joining the movement to protect what connects us all. 💙 

Our data shows strong engagement across platforms and continents - proof that ocean advocacy is no longer niche, it’s necessary. 🌍
Keep the tide rising. Every post, cleanup, and conversation matters. 💬
#oceana
Assignment 2 Feeding America Instagram Post Capti Assignment 2 
Feeding America Instagram Post Caption

🍽️ The conversation around ending hunger is growing—and it’s making an impact. With over 36,000 mentions and thousands of voices joining in, people across platforms are coming together to help ensure every community thrives. 💬✨
📊 Most of the conversation happens on X, with women leading the charge at 62% of authors—proving that advocacy is loudest when compassion leads.
Together, we’re not just talking about hunger—we’re fighting it. 💪🍽️
Who’s ready to keep the momentum going? 🙌
👇 Tag a friend who’s passionate about making a difference and help spread the message.
#feedingamerica #endhunger #FoodForAll #plateitforward #fighthungertogether
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  • Research
    • Fall 2022 Guest Lecture Series on Computational Methods
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  • Teaching
    • Applied Network Analysis of Social Media
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      • Students’ Analytics Reports (Spring 2017)
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      • Students’ Analytics Reports (Spring 2016)
    • Social Media Analytics, Listening and Engagement 
  • Internships
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