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seesuiteuga

The Social media Engagement & Evaluation lab at the Department of Advertising & Public Relations of the University of Georgia. See our students’ work!

Fascinating talk by @ophiryotam at the Thomas C. D Fascinating talk by @ophiryotam at the Thomas C. Dowden inaugural lecture series in media analytics this morning! Dr. Ophir’s discussed how misinformation has always existed and that today’s challenges are better explained by unprecedented technological and political developments. We were all eager to hear of potential solutions for addressing misinformation in the modern media environment. Thank you for a memorable talk! @ugagrady @adpruga
We are excited to host @ophiryotam from @universit We are excited to host @ophiryotam from @universityatbuffalo for the Inaugural Thomas C. Dowden Lecture Series in Media Analytics! Dr. Ophir is the author of Misinformation & Society and will discuss his work. 
When: Monday, February 16, at 11:35
Where: Peyton Anderson Forum at the Grady College
Excellent presentations of our students in the gra Excellent presentations of our students in the graduate seminar in social network analysis! Great analysis of #socialmedia conversations including of #diabetes, #wnba and even #nytimesgames! #nodexl @ugagrady @adpruga
Final presentations at the #socialmediaanalytics c Final presentations at the #socialmediaanalytics class! Great exhibition of #bigdata analysis and of extracting strategy using @brandwatch and #GenerativeAI. @ugagrady @adpruga
More research from the SEE Suite! Excited to shar More research from the SEE Suite!

Excited to share that our new study, “Using Computational Methods to Examine the Framing of China in Latin America,” has just been published in the Journal of Information Technology & Politics!

A huge thank-you to my brilliant co-authors:
@theguygolan, Sihao Zhou, and @pborah.  @ugagrady @adpruga
It’s Thanksgiving Monday and using @nodexl_smrf we It’s Thanksgiving Monday and using @nodexl_smrf we are looking for hidden network structures in X and Reddit in the network analysis graduate seminar. @ugagrady @adpruga
#AdPR5750 @ugagrady @adpruga #AdPR5750 @ugagrady @adpruga
@ugagrady @ugagrady
Social media isn’t just noise—it’s data. This brea Social media isn’t just noise—it’s data. This breakdown of Met Gala chatter shows how cultural institutions can turn audience sentiment into strategy.
Rethink your metrics. Rethink your messaging.
#themet #metgala #audienceinsights #visualstrategy
The conversation around our oceans is making waves The conversation around our oceans is making waves 🌊 and it’s more than just talk about pollution or policy. From coral restoration to plastic-free pledges, people everywhere are joining the movement to protect what connects us all. 💙 

Our data shows strong engagement across platforms and continents - proof that ocean advocacy is no longer niche, it’s necessary. 🌍
Keep the tide rising. Every post, cleanup, and conversation matters. 💬
#oceana
Assignment 2 Feeding America Instagram Post Capti Assignment 2 
Feeding America Instagram Post Caption

🍽️ The conversation around ending hunger is growing—and it’s making an impact. With over 36,000 mentions and thousands of voices joining in, people across platforms are coming together to help ensure every community thrives. 💬✨
📊 Most of the conversation happens on X, with women leading the charge at 62% of authors—proving that advocacy is loudest when compassion leads.
Together, we’re not just talking about hunger—we’re fighting it. 💪🍽️
Who’s ready to keep the momentum going? 🙌
👇 Tag a friend who’s passionate about making a difference and help spread the message.
#feedingamerica #endhunger #FoodForAll #plateitforward #fighthungertogether
It was a true pleasure and privilege to reunite wi It was a true pleasure and privilege to reunite with my very first academic mentor, Professor Hilik Limor, who first inspired my passion for research. Over the past 30 years, we’ve grown from mentor and student into colleagues, co-authors, and friends.
Presenting “Unveiling the dynamics of media discou Presenting “Unveiling the dynamics of media discourse on NATO in Romania amid electoral turmoil through semantic network analysis” at #Sunbelt in Paris. with  @dansultanescu @danasultanescu @newsvibe. Great conversation with great colleagues! @seesuiteuga @ugagrady @adpruga
* From March to May 2024, children's issues were e * From March to May 2024, children's issues were everywhere online—but only 5% of the conversation was positive. 💔 Over half (53%) centered around violence, mental health, and humanitarian crises.

It doesn’t have to stay this way.

Every story of hope, healing, and resilience has the power to spark change. 💙 When we amplify these voices, we rewrite the narrative—and remind the world that every child’s wish matters.

Let’s flood the feed with hope. 💫
📢 Share a story.
💌 Tag a friend.
🌟 Help us spread the magic of every wish granted.

#makeawish #hopeinaction #storytellingforchange #nonprofitmarketing #socialimpact #socialinsights @makeawishamerica
🏈 The conversation around college football is loud 🏈 The conversation around college football is louder than ever—and it’s not just about the scoreboard. From game-day hype to debates on fairness and representation, fans are showing up in full force. 

📊 Data shows that most of the conversation is driven by male voices, but there’s room for everyone in the huddle. It’s time to open the playbook and make room for every fan. 💬✨⁠

⁠Let’s make the game louder, prouder, and more inclusive—on and off the field. Who’s with us? 🙌💥⁠
⁠
👇 Drop your thoughts, tag your football crew, and let's keep the energy going.⁠
#ncaafootball #collegegameday #inclusivesports #fansunite #footballculture
💬 Over 3.25 million mentions—that’s how often gend 💬 Over 3.25 million mentions—that’s how often gender-based violence shows up in conversations online.

As part of our work with @amnestyusa, we analyzed the digital conversation and found that abuse, harassment, trafficking, and assault were the most discussed topics—together, they made up over half of the mentions.

We took this data and turned it into action—creating tailored recommendations to help strengthen Amnesty’s social media strategy and amplify the fight for gender justice.

Every mention is a voice. Every voice matters. Let’s keep the conversation going—and keep pushing for change.

✊🏽 #genderjustice #EndGenderViolence #amnestyinternational #humanrightsday #socialimpact #digitaladvocacy
@plannedparenthood 💬 72% of online conversations @plannedparenthood 

💬 72% of online conversations about Women’s Health are neutral. Only 4% are positive. It’s time to change that. 

✨ Your story matters. Your voice has power. According to our Brandwatch research, sharing real, personal experiences can spark emotional connection and shift the conversation. 

Let’s turn silence into support. Use #myhealthmystory to join a growing movement amplifying voices in reproductive healthcare. Together, we can inspire hope, empathy, and action. 💗🩺 @ppact, @plannedparenthoodosbc
🌊 The Georgia Aquarium is making waves online! 🐠✨ 🌊 The Georgia Aquarium is making waves online! 🐠✨ With 13.6K mentions, we're making a splash on Twitter, but we need your help to grow on Instagram! 📸💙
What’s your favorite marine animal? Drop an emoji or a fun fact in the comments! 👇🐬🦈🐢
Let’s keep the ocean conversation flowing! 🌎💦 #georgiaaquarium #savetheocean #marinelife
🧠 College students are speaking up—and the numbers 🧠 College students are speaking up—and the numbers show why it matters. From academic pressure to burnout, conversations about mental health are happening more than ever.

Let’s listen, support, and lead change. 💬

📊 According to data from @NAMICommunicate, fear, sadness, and stress dominate the online narrative—especially among male students.

Support starts with awareness.

#mentalhealthmatters #studentsupport #endthestigma #peersupport #collegewellness
Our Spring 2025 #seesuiteinterns - Emma Pope, Grac Our Spring 2025 #seesuiteinterns - Emma Pope, Grace Johnson and Audrey Anthony - are working this semester to examine the #socialmedia conversation around #EPR (Extended Producer Responsibility) with collaboration with the Jambeck Research Group #UGA. Stay tuned for some of their findings!
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  • Home
  • About
    • Partnerships
    • People
    • Professional Advisory Forum
    • SEE Suite Mentorship Program – attempt
  • Research
    • Fall 2022 Guest Lecture Series on Computational Methods
    • Faculty Research Affiliates
    • Graduate Student Affiliates
      • SEE Suite Graduate Affiliates – Spring 2019
      • SEE Suite Graduate Affiliates – Spring 2017
    • Publications
    • Computational Methods Research Club
  • Graduate Certificate in Media Analytics
  • Teaching
    • Applied Network Analysis of Social Media
    • Reports
      • Student Analytics Reports – Spring 2026
      • Student Analytics Reports – Fall 2025
      • Student Analytics Reports – Summer 2025
      • Student Analytics Reports – Spring 2025
      • Student Analytics Reports – Fall 2024
      • Student Analytics Reports – Spring 2024
      • Student Analytics Reports – Fall 2023
      • Student Analytics Reports – Spring 2023
      • Student Analytics Reports – Fall 2022
      • Student Analytics Reports – Spring 2022
      • Student Analytics Reports – Fall 2021
      • Student Analytics Reports – Spring 2021
      • Student Analytics Reports – Fall 2020
      • Student Analytics Reports – Spring 2020
      • Student Analytics Reports – Fall 2019
      • Student Analytics Reports – Spring 2019
      • Student Analytics Reports – Fall 2018
      • Students’ Analytics Reports (Spring 2018)
      • Students’ Analytics Reports (Fall 2017)
      • Students’ Analytics Reports (Spring 2017)
      • Students’ Analytics Reports (Fall 2016)
      • Students’ Analytics Reports (Spring 2016)
    • Social Media Analytics, Listening and Engagement 
  • Internships
    • SEE Suite Interns
    • SEE Suite in Brazil
  • Professional Services
    • Clients
    • Event Monitoring
    • Exemplar Report
    • Fortune100 Reports
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