Inauguration 2017: Only females talk about protest and positive emotion was increased before and the day of inauguration!

By January 23, 2017SEE Suite Updates

Crimson Hexagon was used to collect data and study the conversation of inauguration and measured from January 12, 2017 to January 20, 2017 the presidential inauguration. In order to understand how men and women feel and focus on related topics of inauguration, the measure was narrowed down from the date before inauguration (January 19, 2017) and during the inauguration (January 20, 2017). The results showed that some common topics for male include inauguration day, Trump’s inauguration, Obama inauguration, and watching the inauguration. The difference during these two days is that the topic of RealDonaldTrump was shown in the conversation at January 19 and America was shown at January 20.

 

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Topics for males on January 19, 2017

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Topics for males on January 20, 2017

For the females, the results showed that inauguration day, Trump’s inauguration, and watching the inauguration are the common topics. One of the interesting observations is that the topic of protest only was appeared on January 19 and the topic of Washington was only shown on January 20. Overall, males talked about the inauguration often compare Obama and Trump two presidents and the related conversation was changed to America due to the Trump’s inauguration speech. In addition, females care of protest topic before the inauguration day which can be females recall some of Trump’s speech and negative news about gender issue.

 

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Topics from females in January 19, 2017

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Topics from females in January 20, 2017

Regarding the emotions, for males, positive emotion was increased from 46% to 56% and negative emotion was decreased from 54% to 44% between January 19 and January 20, 2017. For females, positive emotion was increased from 45% to 57% and negative emotion was decreased from 55% to 43% between January 19 and January 20, 2017. “Make America Great Again” and Trump’s inauguration speech are the keys for positive emotion increasing.