Super Bowl 2017: Skittles Ad Deemed a “Favorite” Among Users

By February 7, 2017Social Media Analytics

Since the peak of the conversation surrounding the Skittle Super Bowl commercial on Sunday, the number of posts has decreased dramatically, yet those that remain in the conversation have an overwhelmingly high positive sentiment. All posts from Mon. Feb. 6 until 10 a.m. Tues. Feb. 7, contained 80 percent basic positive sentiment and only 2 percent basic negative.

SkittlesSentiment

This strong positive sentiment towards Skittles and the “Romance” commercial is lead by publications such as AdWeek which names Skittles as a favorite ad of Super Bowl 51. The resulting conversation consists of users declaring the funniest and best super bowl ads this year, though post volume is low, with only 634. Following the trends of the past two days, this decrease in post volume may continue to dissolve as the week goes on.