March is Women’s History Month. This year, users on Twitter celebrated by using the hashtag #WomensHistoryMonth and honored women all over the world. We decided to compare and contrast the first and last day of women’s history month. We looked at the volume of posts, the influential authors for each day, and the conversation topics.
In this image, the first day of March showed the highest amount of volume due to the initial excitement for awareness of Women’s History Month. The volume plummeted in the following week, however it spiked again on March 8th, which was International Women’s Day. It showed a steady drop throughout the final weeks of March, which we believe is due to the lack of consistency in engagement in the topic.
On March 1, 2017 there were 172, 665 posts about women’s history month. The conversation topics on this day were kicking off the celebration of women’s history month. The tweets about this topic, included content related to “happy women’s history month” and “day of women’s history month” and “honor of women’s history month.” The influential authors for this day include ESPN, Huffington Post and TIME with the Klout score 99. The klout score for ESPN was 99. We specifically looked at the tweet that ESPN posted for the celebration of Women’s History Month because they were the most influential author on March 1st. The video, honoring women’s history month, generated over 2,000 retweets and 3,000 likes. The other influential users, Huffington Post and Time.com, who also had a klout score of 99, did not provide specific tweets that showed the amount of engagement that ESPN did from their video tweet.
“Movement is a movement.”
RT if this video made you feel something. #WhenIPlay #WomensHistoryMonth pic.twitter.com/nORWV87xo3
— espnW (@espnW) March 1, 2017
On March 31, 2017 there were 23,319 posts about women’s history month, which is considerably less than the beginning of this month. The conversation topics on this day were about the end of the movement. The tweets about this topic, included content related to “last day of women’s history month”, “strong woman” and “honoring women.” The influential authors for this day included Billboard, ESPN, and the RNC. ESPN , with the same klout score of 99, coincidentally or perhaps strategically, posted the same video that they featured on March 1. While the caption was different, the video and the sentiment behind it was the same. Billboard provided influence through retweeting a tweet from a famous singer, and did not provide an authentic tweet. RNC provided a tweet using the hashtag #WomensHistoryMonth, however the tweet itself was not relevant to the topic of women’s history month.
"I am no longer interested in shouldn'ts or couldn'ts…"#WomensHistoryMonth may be coming to an end, but we're just getting started. pic.twitter.com/Vi9N9IvzFf
— espnW (@espnW) March 31, 2017
After analyzing these two days, we saw there was a significant decrease in activity with the topic by the end of the month. Two patterns were found. First, the majority of the tweet content that was tweeted remained the same. Second, the influential authors seemed to stay the same while others fluctuated.
