Students at the Social Media Analytics, Listening & Engagement class (AdPR 5750) work with alumni and friends, who are social media professionals in a wide range of industries. Each professional mentor works with a team of students, who have selected a nonprofit organization as the topic for their class project. Interacting with students, our professional mentors provide much needed insights for students about the practical implications of social media analytics and give feedback on students’ reports. We are thankful for all mentors for their participation in the program: