AAA 2019 – Success in the Lone Star State

By Bryan Trude – SEE Suite Graduate Associate

Well, stick another one in the books. The annual American Academy of Advertising academic conference, held this year in Dallas, Texas, is over, leaving us with fond memories, anticipation of next year’s gathering, and hard questions to ask ourselves about the relevance of Facebook data in the wake of Cambridge Analytica and the difficulty of obtaining comprehensive conversational data.

Conversation isn’t made by events or by organizational accounts, however. They’re made by people, and in the case of AAA, it was the people who drove the conversation as they shared research, the joys of camaraderie, and the experiences that will shape their academic and personal pursuits from here on out. Ranging from excitement…

Excited to be in Dallas, where @Xandr76’s @cboomerang is leading the morning keynote for the American Academy of Advertising @AdScholar – talking Xandr & our approach to relevant advertising #aaadallas19 pic.twitter.com/9R9NJBLowD

— Kelly Liyakasa (@KellyLiyakasa) March 29, 2019

…to the swag…

Sweet swag bags are waiting on you at registration courtesy of our host SMU! pic.twitter.com/xHgy5tNELt

— American Academy of Advertising (@AdScholar) March 28, 2019

…to the first time for everything, even chairing a committee.

Just had my first AAA Global and Multicultural committee meeting as chair of this committee #AAADallas19 @AdScholar. Excited to see the amount of people who signed up to be a committee member. I'm looking forward continuing the great work of my predecessor @researchpuzzle.

— Dr. Claire M. Segijn (@CMSeg) March 30, 2019

AAA is off to China next for their Global Conference, being held this summer in Beijing. As for the annual conference, it’ll return next year. We hope to return as well!