Taking the Social Media Analytics, Listening & Engagement class, students write a final report, based on the analysis of their topic of choice. Students employ Brandwatch (former Crimson Hexagon) for individual and cross platform social media, Excel for raw data advanced analysis, and a variety of other social media analytics tools. We bring below some of their work. Our students were very fortunate to work with our professional mentors.

Click each organization’s logo to access their final project report. Links to their final presentation slideshows are at the end of each group roster.

Fall 2021

P.S. Arts

Colleen Gramlich
Jalen Newman
Nicole LaBarre

Final Report

National Geographic

Denham Jones
Amanda Persten
Zhuoxuan Liang

Final Report

charity: water

Connie French
Hayden Swank
Christina Lynes

Final Report


Lexi Griggs
Alan Barrett
Ellen DeGiusti

Final Report


Katie Mitchum
Caroline Gross
James Millholin

Final Report

World Wildlife Fund

Rachael Powers
Ansley Earle
Grace Cauthen

Final Report

Museum of Modern Art (MoMA)

Ally Skoff
Preston Ni
Mahlon McLeroy

Final Report


Alise Crittendon
Priya Desai
Grace Kerner

Final Report

Habitat for Humanity

Sequoya Ford
Madelyn Smith
Katherine Sultzer

Lanie Sturgis

Final Report

Best Friends Animal Society

Emily Bowers
Julia Green
Hallie Turner

Final Report

Human Rights Campaign

Erin Riney
Rachel Ziner
Elena Abbott
Caroline Durkee

Final Report


Brittany Best
Ashley Burgess
Kennedy Cleveland

Final Report

National Park Foundation

McKensie Adams
Andrew Kacer
Isabelle Janda
Jack Leff

Final Report

Nat Geo Travel

Margaret Leonard
Jacey Conti
Leah Thompson

Grace McCarthy

Final Report