Taking the Social Media Analytics, Listening & Engagement class, students write a final report, based on the analysis of their topic of choice. Students employ Brandwatch (former Crimson Hexagon) for individual and cross platform social media, Excel for raw data advanced analysis, and a variety of other social media analytics tools. We bring below some of their work. Our students were very fortunate to work with our professional mentors.
Best Friends Animal Society
St. Jude Children’s Research Hospital
American Society for the Prevention of Cruelty to Animals (ASPCA)
