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Social Media Analytics

Humpty Trumpty: @TurboTax Super Bowl LI Conversation Social Media Analytics

Humpty Trumpty: @TurboTax Super Bowl LI Conversation

When analyzing the @TurboTax Super Bowl LI ad through a political-lens, it is extremely interesting…

SEE SuiteFebruary 9, 2017

Super Bowl 2017: Melissa McCarthy is the Super Bowl 51 Champion SEE Suite Updates Social Media Analytics

Super Bowl 2017: Melissa McCarthy is the Super Bowl 51 Champion

Reactions to Kia’s “Hero’s Journey” commercial starring Melissa McCarthy immediately following its third quarter airing…

SEE SuiteFebruary 7, 2017

Super Bowl 2017: Did Audiences Get the Joke Behind Failed Snickers Live-Stream Ad? SEE Suite Updates Social Media Analytics

Super Bowl 2017: Did Audiences Get the Joke Behind Failed Snickers Live-Stream Ad?

Anticipation for the first ever live-streaming commercial during the Super Bowl broke on Sunday as…

SEE SuiteFebruary 7, 2017

Super Bowl 2017: Skittles Ad Deemed a “Favorite” Among Users Social Media Analytics

Super Bowl 2017: Skittles Ad Deemed a “Favorite” Among Users

Since the peak of the conversation surrounding the Skittle Super Bowl commercial on Sunday, the…

SEE SuiteFebruary 7, 2017

Honda’s #PowerofDreams Does Not Loose Sight of 2017 CR-V Social Media Analytics

Honda’s #PowerofDreams Does Not Loose Sight of 2017 CR-V

While watching commercials during the Super Bowl, the product being promoted can get lost in…

SEE SuiteFebruary 7, 2017

Hashtag Media They Liked But Didn’t Talk About For Long SEE Suite Updates Social Media Analytics

Hashtag Media They Liked But Didn’t Talk About For Long

The Twittersphere took well to @WeatherTech’s portrayal of women in their Super Bowl LI advertisement.…

SEE SuiteFebruary 7, 2017

Super Bowl 2017: Did the Snickers Live Stream Commercial Live Up to the Hype? SEE Suite Updates Social Media Analytics

Super Bowl 2017: Did the Snickers Live Stream Commercial Live Up to the Hype?

Anticipation for the first-ever live stream commercial during Super Bowl 51 was on the rise…

SEE SuiteFebruary 7, 2017

Kia and Honda’s similiar marketing strategies lead to similar results Social Media Analytics

Kia and Honda’s similiar marketing strategies lead to similar results

In the days before the Super Bowl, automakers Honda and Kia both gained attention from…

SEE SuiteFebruary 7, 2017

Battle of the Mars Brands: Gametime SEE Suite Updates Social Media Analytics

Battle of the Mars Brands: Gametime

Before the Super Bowl aired, Mars brands Snickers and Skittles turned to digital platforms to…

SEE SuiteFebruary 7, 2017

Avocados From Mexico Social Media Analytics

Avocados From Mexico

Over half of the conversation surrounding the @AvocadosFromMexico brand on Super Bowl night was in…

SEE SuiteFebruary 7, 2017

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