Social Media Analytics Humpty Trumpty: @TurboTax Super Bowl LI Conversation When analyzing the @TurboTax Super Bowl LI ad through a political-lens, it is extremely interesting…SEE SuiteFebruary 9, 2017
SEE Suite UpdatesSocial Media Analytics Super Bowl 2017: Melissa McCarthy is the Super Bowl 51 Champion Reactions to Kia’s “Hero’s Journey” commercial starring Melissa McCarthy immediately following its third quarter airing…SEE SuiteFebruary 7, 2017
SEE Suite UpdatesSocial Media Analytics Super Bowl 2017: Did Audiences Get the Joke Behind Failed Snickers Live-Stream Ad? Anticipation for the first ever live-streaming commercial during the Super Bowl broke on Sunday as…SEE SuiteFebruary 7, 2017
Social Media Analytics Super Bowl 2017: Skittles Ad Deemed a “Favorite” Among Users Since the peak of the conversation surrounding the Skittle Super Bowl commercial on Sunday, the…SEE SuiteFebruary 7, 2017
Social Media Analytics Honda’s #PowerofDreams Does Not Loose Sight of 2017 CR-V While watching commercials during the Super Bowl, the product being promoted can get lost in…SEE SuiteFebruary 7, 2017
SEE Suite UpdatesSocial Media Analytics Hashtag Media They Liked But Didn’t Talk About For Long The Twittersphere took well to @WeatherTech’s portrayal of women in their Super Bowl LI advertisement.…SEE SuiteFebruary 7, 2017
SEE Suite UpdatesSocial Media Analytics Super Bowl 2017: Did the Snickers Live Stream Commercial Live Up to the Hype? Anticipation for the first-ever live stream commercial during Super Bowl 51 was on the rise…SEE SuiteFebruary 7, 2017
Social Media Analytics Kia and Honda’s similiar marketing strategies lead to similar results In the days before the Super Bowl, automakers Honda and Kia both gained attention from…SEE SuiteFebruary 7, 2017
SEE Suite UpdatesSocial Media Analytics Battle of the Mars Brands: Gametime Before the Super Bowl aired, Mars brands Snickers and Skittles turned to digital platforms to…SEE SuiteFebruary 7, 2017
Social Media Analytics Avocados From Mexico Over half of the conversation surrounding the @AvocadosFromMexico brand on Super Bowl night was in…SEE SuiteFebruary 7, 2017